Privacy Notice

1. Introduction

AlltraTech ("we", "us", "our") is committed to protecting your personal data and respecting your privacy. This Privacy Notice explains how we collect, use, store, and share your personal information when you visit our website alltratech.com ("Website") or use our products, including AlltraShow.

This notice is provided in accordance with the EU General Data Protection Regulation (GDPR), the UK GDPR, and other applicable data protection laws worldwide.

2. Data Controller

AlltraTech is the data controller responsible for your personal data. If you have any questions about this Privacy Notice or our data practices, you can reach us via our Contact page.

3. What Data We Collect

We may collect and process the following categories of personal data:

a. Data You Provide Directly

• Contact information: name, email address, and any message content submitted through our contact form.
• Purchase information: processed by our Merchant of Record (payment processor). We do not directly collect or store payment card details.

b. Data from Third Parties

• Our Merchant of Record may share order confirmation data (e.g., email address, product purchased, transaction ID) with us for license fulfillment.

4. How We Use Your Data

We process your personal data for the following purposes and legal bases:

Purpose	Legal Basis (GDPR)
Fulfilling your purchase and delivering license keys	Performance of a contract (Art. 6(1)(b))
Responding to contact form inquiries	Legitimate interest (Art. 6(1)(f))
Improving our Website and Products	Legitimate interest (Art. 6(1)(f))
Complying with legal and tax obligations	Legal obligation (Art. 6(1)(c))

5. Data Sharing

We do not sell your personal data. We may share data with the following categories of recipients:

• Merchant of Record / Payment Processor: to process transactions, handle invoicing, and manage tax compliance.
• Hosting Providers: our Website hosting infrastructure may process technical data as part of delivering the Website to you.
• Legal Authorities: if required by law, regulation, or legal process.

6. International Data Transfers

Your data may be transferred to and processed in countries outside your country of residence, including countries outside the EU/EEA. Where such transfers occur, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission or equivalent measures required by applicable law.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Contact form submissions: retained for up to 12 months after your inquiry is resolved, unless a longer retention is necessary for legal purposes.
• Purchase records: retained as required by tax and accounting laws (typically 5–10 years depending on jurisdiction).
• Technical/usage data: retained in aggregated or anonymized form and deleted or anonymized within 26 months.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right of Access: request a copy of the personal data we hold about you.
• Right to Rectification: request correction of inaccurate or incomplete data.
• Right to Erasure ("Right to be Forgotten"): request deletion of your data where there is no compelling reason for continued processing.
• Right to Restrict Processing: request that we limit how we use your data.
• Right to Data Portability: receive your data in a structured, commonly used, machine-readable format.
• Right to Object: object to processing based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us via our Contact page. We will respond within 30 days (or within the time frame required by applicable law).

You also have the right to lodge a complaint with your local data protection supervisory authority if you believe your rights have been infringed.

9. Cookies and Tracking

Our Website currently does not use advertising or third-party tracking cookies. If we introduce cookies or analytics in the future, we will update this notice and implement a cookie consent mechanism in compliance with the ePrivacy Directive and applicable local laws.

10. Children's Privacy

Our Website and Products are not directed at children under 16 years of age (or the applicable age in your jurisdiction). We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us so we can promptly delete it.

11. Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

12. Changes to This Privacy Notice

We may update this Privacy Notice from time to time. The updated version will be indicated by the "Last updated" date at the top of this page. We encourage you to review this notice periodically.

13. Contact

For any questions or concerns regarding this Privacy Notice or our data practices, please reach out via our Contact page.